Digital Marketing Manager

AR Franchising
January 18, 2023
Clearwater, Florida
Job Type



As our Digital Marketing Manager, you will be responsible for planning and managing marketing campaigns that promote the AR Homes brand, value proposition, and services. Every day, you will communicate with clients and marketing agencies regarding digital strategy, campaign tracking and performance. As part of our collaborative and innovative Marketing team, you’ll be the go-to for publishing content for AR Homes, franchise development and franchisee websites that will impact our brand awareness throughout the U.S. To thrive in this role, you must have experience running campaigns, managing budgets, and measuring KPIs. 

What You’ll Do Every Day 

  • You will plan and execute all aspects of National and Franchise Development online marketing strategy. 
  • You’ll collaborate with our Marketing team on continual site development, quality assurance checks and on-going design and functional optimization. 
  • You’ll edit, maintain, and publish content for AR Homes, franchise development and franchisee websites. 
  • You will communicate with the leadership team, clients and marketing agencies regarding digital strategy, campaign tracking and performance. 

Who You Are 

  • You’re a highly creative and innovative thinker. 
  • You’re able to manage multiple projects in a fast-paced, deadline-driven environment. 
  • You have the ability to connect the dots, see the big picture and how one task impacts another. 


Experience You Bring 

  • BA/BS in Marketing, plus min. five years of related marketing experience, preferably in residential homebuilding or real estate environments.  
  • Proven success running campaigns and determining KPIs.  
  • Google Analytics certified. 
  • Previous experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. 
  • Proficiency in web analytics tools, i.e., Google Analytics, Web Trends, etc. 

Salary Range 

The hiring range for this position is $85,000 to $105,000.  In addition, this position is eligible for annual performance bonuses.

Location and Travel 

This is a hybrid role.  This position may require domestic travel for company events. 

AR Franchising is committed to a diverse and inclusive workplace. ARF is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.  

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