About
AR Homes

Building Dream Homes Since 1953

When Arthur Rutenberg began his homebuilding business in 1953 in Clearwater, Florida, deals were made with a handshake, building permits took all of fifteen minutes to pick up and sales contracts were written on a single sheet of paper.

Fast forward nearly seven decades, and Arthur’s personal vision of building fine custom homes is advanced every day by the work and dedication of our independent builders—creating custom homes worthy of both his name, and theirs.

Today Arthur Rutenberg Homes is one of the largest networks of independently owned and operated homebuilding companies in the nation with franchised homebuilders throughout Florida, Alabama, Georgia, Indiana, North Carolina, Ohio, South Carolina, Tennessee, Virginia and Texas.

A Proven Process


We have spent decades refining our process to be as organized, transparent, and as worry-free as possible.

That experience enables us to deliver customized designs and full-disclosure pricing in just days, not weeks or months. We deliver value as well as luxury and can guarantee that the initial price you see will be the final price. The journey is more enjoyable when you know exactly where you’re going.

Visit one of our all-inclusive model homes staffed by our sales professionals or use our interactive walk-through technology to “tour” our models homes from virtually anywhere.
Pick from more than 200 award-winning home designs from 2,000 to 7,000 sq. ft. all featuring authentic architectural detailing and styling or start from scratch. Experienced sales consultants on site at our model homes will assist you in finding the home design that most closely fits your lifestyle and needs.

Your lot, our lot, or we’ll find one together. It may be in one of our prestigious communities, on a lot outside a planned community, or an infill location in-town. We’ll walk the homesite with you to discuss the foundation, how the home will fit, and any unique conditions that may need to be addressed.


Add a room, enlarge a kitchen, or create a custom elevation, in collaboration with the same team that designed our homes. Our Personalized Floor Plan process will provide you with a fully customized plan most times within 72 hours.

Our rapid quoting process provides you with detailed pricing for your fully customized home in days, not weeks or months. Our pricing includes standards easily demonstrable in our “all inclusive” model homes or our Design Studios. Our standard features look like most builders’ option lists. Pricing is final and guaranteed – no mysteries and unquantifiable allowances.

Our detailed documentation will show you where every dollar is being spent. We state in our Building Agreement that your home “Will have craftsmanship equal to or better than the model home you visited.”
Our Design Studios reduce the time you need to shop and make all of your selections. Our world-class designers are available for all your decorating needs including window coverings and complete furnishings packages. You will meet with our vendor partners who provide cabinetry, security and sound systems, landscaping and outdoor living features including kitchens, fireplaces, and pools and spas, so we get it right to fit your lifestyle.
With all selections and decisions finalized prior to start, you will be free to enjoy watching your new home come to life. An experienced construction manager will oversee every detail of construction of your home and be available to you for any questions. And best of all, we build with quality you can see, touch and understand.
Prior to moving in you will experience an orientation walk-through with your construction manager, who will acquaint you with the operation of all systems and equipment in your new home. With our Gold Standard Closing process we guarantee that no more than five items will need correction or completion prior to your move-in.
Arthur Rutenberg Homes’ independently owned and operated franchise building companies offer the strongest “bumper to bumper” assurance in the industry. We augment the industry standard One Year Warranty on Systems and Ten Years on Structure with our Credo.

National Strength, Locally Rooted

AR Homes® is uniquely structured to combine world-renowned design capabilities and large scale national purchasing power with the intimate knowledge and skill of local builders. It’s a best-of-both-worlds scenario that benefits everyone involved.

Finishing Touches

We partner with the most reputable national brands offering the best products on the market today, arranging favorable pricing and increasing our buying power to lower your costs.

ARH Homes