Welcome to AR Theatre

Innovation takes center stage with our immersive new space featuring projection mapping to simulate the experience of a model home tour. 

The ART of Innovation

Inspired by our founder, Arthur ‘Art’ Rutenberg’s 70-year legacy of homebuilding innovation, AR Homes® is proud to unveil an exciting new homebuying experience. Honoring Art’s customer-focused principles of refined craftmanship and innovative design, the AR Theatre (ART) uses projection mapping to revolutionize how you experience an AR Homes® model home and begin your custom homebuying journey.  


Situated within the AR Homes® headquarters in St. Petersburg, FL, ART invites homebuyers to explore our newest model homes in their entirety. At AR Homes®, every home is a work of ART.

Act I: Express Your Interest in ART

Interested in being one of the first to experience AR Theatre? Simply fill out this form and an AR Homes® representative will be in touch to schedule your experience at your convenience.  

Act II: Explore the Immersive Space

Once inside AR Theatre’s immersive space, you’ll explore a simulated projections of some of our newest models. From the home’s exterior to its great room, to the outdoor living space and owner’s suite, the latest in projection mapping technology simulates the experience of a model home tour, without the extra effort involved.   

Obsidian Floor Plan Modern Farm House Exterior Elevation Rendering
Act III: Find Your Inspiration

While AR Theatre was designed to embrace the latest in touring technologies, we hope that it inspires our customers’ personal homebuying journey. With the ability to customize every detail of your new home, ART is the foundation for your own unique experience, helping you to envision the home’s interior and design details.  

Act IV: Start Your New-Home Journey

No matter where you are in your homebuilding journey, AR Homes® is happy to guide you through every step, offering industry insights and design expertise to aid in your decision. AR Homes® distinguishes itself from other builders for its unique customization options and innovative designs inspired by how our customers live today. Offering a simplified yet holistic homebuying experience, the team at AR Homes® can assist with everything from personalized floor plan designs to sourcing custom furniture pieces.  

The Fine Art of Living in Tampa, Florida

Presenting local expertise and uncompromising quality, AR Homes® Tampa (Custom Craft Homes) is proud to offer innovative home designs utilizing the highest quality materials and most skilled craftsmanship. Transparent communication and respect for customer budgets and timelines sets AR Homes® Tampa (Custom Craft Homes) apart from other builders, reflecting their client-focused approach to building. The builder of choice in Florida’s Hillsborough and Pasco Counties, Custom Craft Homes’ innovative artistry takes center stage at ART.