AR Franchising, Inc., the franchisor of the AR Homes® brand, proudly announces the debut of its first in-market AR Theatre—a cutting-edge, immersive model home experience now open in the prestigious Tesoro Club community. This digital experience redefines how luxury homebuyers explore and personalize their future custom homes.
Located in Tesoro Club, one of Florida’s premier private residential communities, the AR Theatre offers homebuyers and real estate professionals a new way to interact with AR Homes® designs through a fully immersive experience. Visitors step into a state-of-the-art showroom where photorealistic renderings are projected onto three walls, creating a 360-degree environment that showcases various floor plans, finishes, and room layouts in lifelike detail, allowing guests to virtually “walk through” multiple AR Homes® models and home plans without ever stepping inside a traditional physical home.
This Tesoro Club installation marks the first AR Theatre available in-market, following the successful launch of the original prototype at the AR Homes® headquarters in St. Petersburg, Florida.
“We see this as more than a tool – we see it as a catalyst for meaningful change in our industry,” said Don Whetro, CEO of AR Franchising, Inc. “We’re equipping our franchise builders with something powerful: the ability to bring the customer’s dream to life before the foundation is even poured.”
Tesoro Club was selected as the first community-based location for the AR Theatre because it presents a unique opportunity. In this setting, AR Homes® will not build a traditional brick-and-mortar model, making the AR Theatre the perfect solution to deliver the full design experience without the physical footprint.
“This experience meets the customer where they are—in the dreaming and decision phase,” said Mitzi Hatori, Chief Marketing Officer of AR Franchising, Inc. “It brings the vision to life in a way that’s tangible, emotional, and memorable. That kind of connection delivers an experience that builds trust and excitement.”
Powered by touchless, motion-sensing technology, the experience is guided by a sales consultant who can swipe between rooms, showcase unique designs, and move fluidly through models using simple hand gestures. It’s innovative, interactive, and engineered to support faster, more confident decision-making.
Now Open for Tours – Realtors and Homebuyers Welcome
Serving custom homebuyers in Vero Beach and Port St. Lucie, The AR Theatre at Tesoro Club is open and available for tours now. Whether you’re a homebuyer beginning your journey or a real estate agent looking to deliver an unforgettable experience to your clients, the AR Theatre offers a glimpse into the future of home buying—today.
To schedule your appointment, visit https://www.arhomes.com/ar-theatre-vero-beach/.