Discover the Difference 

AR Homes® was founded by industry pioneer, Arthur Rutenberg, and has grown to be the nation’s largest network of independently owned franchises. Located in Virginia, the AR Homes® Richmond (Ellington Custom Homes, LLC) franchise prides itself on customer satisfaction and local market knowledge.

“It’s the best of both worlds,” says V.P. of Sales, John Fleming. “You get the big builder abilities of AR Homes® but also a local custom builder presence.”

When working with the AR Homes® Richmond (Ellington Custom Homes, LLC) team, customers are able to see their visions come to life throughout their custom home building journey.  First, the sales team helps each customer find a floor plan that best meets their needs and lifestyle. Then the customization begins as they work with the residential design team in drafting the changes to tailor the home to the buyers’ dreams.

“A big core value at AR Homes® is taking care of our customers throughout the process,” John says. From the initial meeting to move-in day, the team in Richmond, Virginia is working together to ensure their customer’s happiness at every stage.

Call John Fleming at 757-903-6730 or visit to begin your custom home journey in the Richmond area today.