Why So Many Are Choosing to Relocate to Upstate South Carolina—And Why AR Homes® Is the Right Builder to Welcome You Home

Considering a move? You’re not alone.

More than 60,000 families relocated to South Carolina last year—and many of them, just like you, came from California, Texas, Florida, the Midwest, and the Northeast. If you’re seeking a lower cost of living, milder seasons, and a community that feels like home from day one, you’ll find it in the Upstate region—and you’ll build it with AR Homes® Greenville.

A State on the Rise: South Carolina’s Population Surge

South Carolina continues to be one of the most sought-after destinations for relocation in the U.S.—and the numbers prove it.

In 2023 alone, the state added over 68,000 new residents.

It ranked in the top three for inbound migration nationwide, according to United Van Lines.

Most of those moving in came from states like California, Florida, New York, and Texas.

Why the draw? It’s a combination of economic freedom, tax-friendly policies, natural beauty, and that small-town warmth that never goes out of style. And at the center of this growth sits the Upstate—where AR Homes® Greenville builds.

Why Upstate South Carolina?

Comprising Greenville, Pickens, and Oconee Counties, Upstate South Carolina is fast becoming a top-tier relocation destination for families, retirees, professionals, and second-home seekers alike.

Greenville County

The state’s most populous county—home to nearly 600,000 residents—Greenville is a balanced blend of culture, commerce, and Southern charm. With a walkable downtown, thriving restaurant scene, expanding airport, and year-round community events, Greenville continues to shine as one of the South’s most livable cities. AR Homes® Greenville builds throughout Greenville County.

Pickens County

Nestled near Clemson University and framed by the Blue Ridge Mountains, Pickens offers natural serenity, small-town community, and access to world-class education and recreation. Perfect for those seeking peace without sacrifice, and available with AR Homes® Greenville.

Oconee County

Known as the “Land Beside the Water,” Oconee is home to Lake Keowee, Lake Jocassee, and Lake Hartwell. Outdoor lovers, boaters, and luxury homebuyers have flocked to this region for years—and with good reason. AR Homes® Greenville is active in this area as well.

“After visiting several locations across the country, we realized that Upstate South Carolina truly met our needs with lakefront and mountain views.”

Discover Lake Keowee & The Cliffs Communities

At the heart of Oconee County lies one of the Southeast’s most coveted destinations: Lake Keowee. And surrounding it? Some of the finest private residential communities in the country—The Cliffs. AR Homes® Greenville is proud to be a Preferred Builder in all of the Cliffs Communities, including:

-The Cliffs at Keowee Springs:
Known for its family-friendly amenities, hilltop bistro, and paddleboarding on pristine waters.

-The Cliffs at Keowee Falls:
Secluded luxury meets natural wonder, with over 2,500 acres of protected woodlands and private waterfalls.

-The Cliffs at Glassy, Mountain Park & Valley:
Ideal for golfers, hikers, and those who crave scenic seclusion just minutes from Greenville.

“As avid golfers, The Cliffs seven communities felt perfect for my wife and myself.”

Building from Afar: The AR Homes® Greenville Remote Experience

For many of our clients, relocation doesn’t begin with a moving truck—it begins from thousands of miles away. That’s why AR Homes® Greenville has developed one of the most seamless remote-building experiences in the industry.

From the comfort of your current home, you can:

-Review photorealistic renderings of your custom home

-Tour and adjust your plan with our interactive 3D design software

-Walk through every room virtually before construction begins

-Approve materials and finishes via a secure digital portal

-Communicate with your project manager using our Customer Portal

AR Homes® Greenville understands that relocation is a big decision—and makes it feel smaller, smarter, and more exciting every step of the way.

A Builder You Can Trust

With over 40 years of experience, hundreds of award-winning plans, and a nationally trusted brand, AR Homes® Greenville has helped thousands of families bring their dream homes to life. What sets us apart in the Upstate is our local builder, American Eagle Builders, led by Bruce Pasquarella.

Bruce (Franchise Owner) and his team at AR Homes® Greenville have deep knowledge of the area—from lakefront build logistics to community regulations to finding the perfect homesite with the right sun exposure. When you build with AR Homes® Greenville, you’re backed by a national reputation—and empowered by local expertise.

Why Now Is the Right Time to Build

There’s never been a better time to build in Upstate South Carolina with AR Homes® Greenville:

-Inventory of luxury resale homes is tight—making custom the best option

-Prices are climbing, especially around Lake Keowee and Greenville

-Lifestyle value is unmatched—outdoor access, tax savings, cultural charm

-Remote work has untethered families from their ZIP codes—and many are choosing this one

“After looking at multiple resales that did not meet our needs, building seemed like a positive path forward. With AR Homes® Greenville 3D capabilities, they made our dream a reality!”

Ready to Begin Your AR Homes® Greenville Journey?

Let’s talk. Whether you’re just starting to explore relocation or you’re ready to choose your homesite, AR Homes® Greenville is here to guide you.

📍 Tour a Model Home
🖥️ Schedule a Virtual Design Session
📦 Request a Custom Relocation Guide
🏞️ Walk Available Lake Keowee Homesites

Your next chapter begins with a conversation—and AR Homes® Greenville would be honored to be part of it. Contact us today to learn more about building with AR Homes® Greenville in Upstate South Carolina.