Kinsell Custom Homes is an independently owned and operated franchise builder of luxury AR Homes®. We can build on your lot or in many of the upscale communities in Ocala and Marion county. Building company president Dale Kinsell brings a wealth of knowledge and expertise to your homebuilding experience. It is our privilege to carry on the AR Homes® by Arthur Rutenberg tradition of excellence. For a true customer-focused and collaborative new home experience, let Kinsell Custom Homes take care of your vision. Because when you’ve designed it yourself, home sweet home becomes Home Dream Home.

Our Builder

Dale Kinsell began his career with AR Homes® in 2005 sweeping houses for Barry Rutenberg & Associates. He spent five years in the field building houses, learning from superintendents and managing subcontractors. A quick study, Dale was managing the Gainvesville franchise, Barry Rutenberg & Associates shortly there after. In 2013 the Ocala franchise of AR Homes® Kinsell Custom Homes was born.

A father of two, Dale gets great satisfaction in building a home where people raise their families and spend quality time. He believes a well-designed, well-built home can change your life.

“I know that sounds a little crazy, but your life can change. The way that you live from one house to another can change so much about your daily routine. It can make you happier,” he said. “You make memories in your home. A lot of times we really are building a dream home or a forever home. And that’s what we’re here to do…really bring your desires and wants to life.”

Dale is a past recipient of the Builder of the Year Award, AR Homes®’ highest honor and a past recipient of the Builder Gold Cup. The Builder Gold Cup is awarded to the franchise with the highest customer satisfaction rating.

Visit Our Model Homes

Your Home Dream Home may be closer than you think. Select any pin on the map below and the contact information will display to the left. Click the model name on the left for additional model home information.

Ashford 1664

117 SE 22nd Avenue
Ocala, FL 34471

Model Hours:

Monday-Saturday: 10:00 AM – 5:00 PM
Sunday: 12:00 PM – 5:00 PM


Staci Biondini

Phone: 352-351-3405

ARH Homes