AR Homes® Tampa by Custom Craft Launches South Tampa Division

We are thrilled to announce the launch of our newest division, serving the vibrant South Tampa community. With close proximity to local highlights such as Bayshore Blvd, Water Street, and Hyde Park Village, South Tampa residents can now experience the unparalleled design and sophistication of AR Homes’ renowned luxury living offerings.

The AR Homes History

For over 40 years, AR Homes®, formerly known as Arthur Rutenberg Homes, has been synonymous with extraordinary custom luxury homes designed and built for discerning clientele seeking personalized residences that reflect their unique lifestyles and needs.

Our rich history is rooted in craftsmanship and a commitment to perfecting the custom home building experience. AR Homes Tampa by Custom Craft continues to uphold these values as we expand our presence into South Tampa, complementing our existing services in Carrollwood, Land O’ Lakes, Lutz, and throughout Pasco and Hillsborough County.

Why South Tampa?

South Tampa offers residents easy access to vibrant shopping, dining, and entertainment options, with the added allure of being less than a half-hour away from the pristine West Coast beaches. We are proud to offer our esteemed “On-Your-Lot” program to South Tampa residents, allowing them to create their dream homes on some of the most desirable streets in the city.

“At AR Homes by Custom Craft, we understand that a home is more than just a structure; it’s a canvas for personal stories and family legacies,” says Adam Smith, Building Company President. “Our mission is to go beyond expectations, crafting residences that stand the test of time and reflect the dreams and legacies of our valued clients in the Tampa Bay Area.”

The AR Homes Tampa Difference

Our unique approach is guided by the principles of Dream, Design, Build. From the initial complimentary consultation where we create a Personalized Floor Plan (PFP) tailored to your specific vision and desires, to the collaborative design process with our expert team, we ensure that dream homes are brought to life with precision and attention to detail.

Our state-of-the-art virtual immersive theater allows customers to visualize their space, flow, and design before construction begins, ensuring that every aspect meets their expectations. Starting with our award-winning floor plans and customizing based on your interests, we strive to make the custom home building process hassle-free and enjoyable.

For more information about AR Homes by Custom Craft and our offerings in South Tampa, visit