About Us

Meet Your Dedicated Team

Custom Craft Homes is known for customer satisfaction. We have employed team members with area expertise and determination to run the company efficiently and ensure clients receive the best service. For a true customer-focused and collaborative new home experience, entrust Custom Craft Homes to build your custom home on your lot or in premier communities throughout Florida’s Hillsborough or Pasco counties.

Stuart Sierra

Franchise Owner

As a third-generation builder and developer, Stuart takes great pride in creating beautiful luxury homes for his clients. He also serves as the Tampa Bay Builders Association Life Director.


Ernie Lashlee

Building Company President

Ernie is a registered architect and brings a wealth of knowledge, invaluable experience, and a passion not just for custom home building but for excellence.


Pierette Haraden

Sales Assistant

Pierette has been with AR Homes® since 2016. As a sales assistant, she loves making connections with people as they visit the model home and learning about them in their first visit. By establishing a relationship from the very beginning of the home buying process, Pierette is able to help her clients when making decisions about their dream home.