Impeccably Built Custom Homes

Proudly Building Homes in Greenville, The Cliffs, and Lake Keowee For Over 20 Years

Established Local Home Builder Near Greenville, SC. Homeowner Focused Building Process.

As a premier custom home builder serving upstate South Carolina including The Cliffs, Lake Keowee, Lake Hartwell, and surrounding areas since 2008, American Eagle Builders, Inc. works hard to stand apart from the competition. Our mission is to provide an exceptional new home building experience for each of our clients by combining our expertise with state-of-the-art technology, impeccable construction standards, and a commitment to exceeding homeowner expectations. We believe in transparent, candid communication at every phase of the home building process, respecting both budgets and desired timelines. For a true homeowner-focused and collaborative new home experience, entrust American Eagle Builders, Inc. to build your custom home on your lot or in luxury home communities throughout Greenville and Upstate SC including The Cliffs, Lake Keowee, and Lake Hartwell.

A Message from the Builder

This year, Bruce Pasquarella celebrates 20 years as a custom homebuilder in Greenville, with almost 40 combined years of experience in construction and homebuilding. He and his team believe in serving their customers through a set of core values rooted in honesty, communication, and loyalty.

South Carolina custom home builders – Bruce Pasquerella's headshot – celebrating decades of excellence
We Bring Our Clients Home Through an Exceptional Experience

At AR Homes® Greenville (American Eagle Builders, Inc.), we’re devoted to offering an unparalleled experience in luxury custom homebuilding. Our personalized approach is grounded in honesty, transparency, and a commitment to constant improvement. Watch this video to learn more about building with a local expert.

Experience The AR Homes Difference.
Visit Our Lake Keowee Model Home.

Our homes speak for themselves. Discover firsthand the innovative design and quality of AR Homes® by visiting our fully, furnished model home on Lake Keowee. The Palmetto model home represents the level of exquisite detail, meticulous craftsmanship and functional design that’s become synonymous with AR Homes®.

The Cliffs at Keowee Springs

Classic farmhouse details lend warmth and comfort to this spacious luxury home.

The Landing at Keowee Springs

Introducing the Brightwater – a breathtaking masterpiece that transcends ordinary living and elevates luxury to new heights. This extraordinary home design embodies the very essence of elegance and modernity, seamlessly blending architectural excellence with functional living spaces. Meticulously crafted with an unwavering commitment to detail, every aspect of this opulent residence exudes a tangible sense…

Brightwater Exterior Rendering
Proprietary Home Plans Customized To Your Unique Vision

The AR Homes® proprietary Personalized Floor Plan process enables you to fully customize our award-wining home plans to fit your dream home vision in a few days, rather than weeks or months. 

“Our experience with American Eagle Builders, Inc., was an incredibly happy and satisfying one. We are so appreciative of how successful this whole process was and look forward to continuing our friendship.”

Adam & Sarah Staley

“You and your team did a fantastic job from the start of the planning through the construction process. All our family and friends are wowed when they visit us. Thanks again for doing such a great job!”


Elmer & Alicia

“American Eagle builds the finest houses in the Valley. It does so at an honest price and in the spirit of good faith and fair dealing. Many thanks for helping us realize our dream.”

Warren H. Britt
AR Mountain Homes

Naturally inspired yet thoughtfully modern custom home designs, the AR Homes® Mountain Collection blends elegance with organic detailing and dramatic views for the finest in functional and open-style living.

Gallery: Custom Built Homes in Greenville, The Cliffs, and Lake Keowee

We agonize over all the design details that go into building a luxury home for our clients. These impeccably-designed homes are sure to serve as a catalyst to inspire your imagination to build your custom home, and ultimately making your dream home a reality.

Custom design studio wood ceiling and brick wall details overlooking design samples and flatscreen
Insight and Guidance on Interior Design

Our home design studio is located in the historic Old Cotton Warehouse in downtown Greenville, SC. To fully customize your new luxury home, our Interior Designers guide you through design sessions where you will select your home’s finishes and furnishings.

headshot AR Homes interior designer
Creekside Model Home